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Five years after we created a sophisticated, stylish identity and website for this boutique florist, Sue Arran came back to us looking for a brand refresh as well as a new look website that she could update herself and which would work across a range of desktop, touch and hand held devices.
One aspect of the brand fresh was to really bring Sue's personality to the fore. Another was to appeal to a wider younger audience. To achieve this we introduced a secondary colour palette that was fresh and approachable, scrapbook style page layouts filled with Sue's eclectic collection of favourite images, and an aspirational strapline in flowing handwritten font.
The website was built using the popular Wordpress CSM platform, responsive page layouts and touch enabled features to improve user experience across a range of devices.
Ideology produced inspirational work, as well as practical and sound advice throughout the design process for my logo and website. I was delighted with the results and will continue to use their considerable creative talents in future.
Sue Arran,
Owner, Sue Arran Flowers
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Ideology. The science of ideas made visible
