When the Corporation of London decided to update its drug awareness campaign aimed at young clubbers, it was the perfect opportunity to give the whole campaign a facelift and introduce some digital media.
Using visual imagery from the drugs sub-culture and an intense colour palette, Ideology came up with a striking new campaign identity and mobile optimised website. Together with a novel typeface based on the colour blind test these eyecatching visuals were then used to update the publications' style.
It looks spectacular...you’ve done a splendid job and I’m really pleased with it.... Well done!
London Drugs and Alcohol Policy Forum, CoL