Spinal Research

BRANDING | PUBLICATIONS | PRINT AND PRODUCTION

Ten years after we re-branded Spinal Research, this cutting-edge medical research charity was moving up a gear as it embarked upon a new era of clinical trials and international recognition. So Ideology was asked to refresh the identity to reflect this and also to tackle the lack of consistency that had crept into the material being produced by the charity and its sub-brands.

Ideology repositioned the organisation by shifting the look and feel of the brand away the purely clinical and focused instead its the new qualities of authority, polish and dynamism. And by producing a clear and definitive set of brand guidelines with ideas and layout structures as well as colour palettes and typography, the charity could ensure that future communications, including its new website, would be in keeping with this.