Diabetes is a major health problem amongst the Afro Caribbean community. Diabetes UK wanted to start a campaign to target this group in South East London.
The aim was to make sure that those most at risk could recognise the early signs of the condition and get treatment.
Ideology was asked to come up with a campaign logo to appear on postcards to be handed out at shopping centres in South East London.
Our idea was to convey the message in the logo itself – using colour, imagery and words that would encourage people who saw it to find out more about the risks