The Arts Council of England supports and gives grants to a wide range of organisations.
We were asked to design an information pack for organisations applying for funding. This pack would function as a guide for best practice for these organisations and illustrate this with case studies of organisations that had successfully applied in the past.
We felt that, what could have been a rather bureaucratic publication, needed to be both aspirational and inspirational. And reflect the diverse nature of the recipient organisations.
The solution was to express this diversity visually in the form of a rainbow – but not by using the traditional spectrum of colours that would be expected but a vibrant new rainbow of radically different colours.