After it's success in promoting World AIDS Day, The National AIDS Trust was keen to position itself as the UK's leading charity - dedicated to transforming society's response to HIV and providing expertise and practical resources.
We felt strongly that this was best achieved by capitalising on the success of the Red Ribbon as a symbol.
A brand refresh was carried out focusing on the Red Ribbon and the impact of the colour red. A strong, no nonsense, style was implemented across their entire range of publications.
As a client, working closely with Ideology enabled me to personally benefit from their detailed knowledge of the design and print process. It was like having my own personal mentor or guru guiding me through the creative process. This resulted in a productive interactive relationship which Ideology excels at. I strongly recommend Tony and Ideology for all your design needs and look forward to working with him again on my future projects and campaigns.
World AIDS Day and Campaigns Manager National AIDS Trust